CurerCom specialises in Web Copy & Digital Communications for those who think outside the box. Our ethos is to support the pursuit of innovation through copywriting, content and campaigns that will optimise the impact of your work. We aim to match your creativity in articulation and then find the best means of sharing it with your audience.

Founder, Charl E. S, began developing CurerCom in 2019 whilst studying Communications Management. Here she identified two gaps in the market; the need for a personable and authentic narrative to boost a great idea and the translation of this narrative on to digital platforms.

 

In the modern world, people are inundated with the digital everywhere they go; the clickbait headlines, the hashtag trends and the spooky "hey, I was just thinking about that" ads. We know screaming doesn't break through the noise - meaning does. That's why we like to establish real life connections with your audience through experiences, memories and feelings, which ensure your work makes its impact both online and offline.

REMOTE PR & SOCIAL MEDIA INTERN
Petersens PR, April-June 2020
Created social media calendars, blogs and press releases
 for clients, including a telecoms provider, care agency and construction company (please ask for more details).
Developed content that was sensitive and relevant during the coronavirus pandemic for B2Bs, B2Cs, start-ups and the PR agency itself, exercising initiative and learning on the job to get up to speed whilst working remotely.
PERSONAL ASSISTANT turned COPY & CONTENT CREATION ASSISTANT
Razorbite Design Studio, reoccurring role from 2013-2020
Assisted a lead design consultant by organising workspace, creating schedules and establishing a system for work to be completed. Used the opportunity to gain insight into the creative industry and began assisting with copy and content for social media. Have since assisted on projects such as Linoroso's Mako range and Xtra housewares.
MA INTERNATIONAL PUBLIC RELATIONS & GLOBAL COMMUNICATIONS MANAGEMENT
Cardiff University, 2018-2019 (MERIT)
Relevant Modules: PR & Comm's Management, Campaign Analytics and Research Methods
Thesis: ‘Sensory Branding and Cosmetics; How the Industry Continues to Engage Publics in the Era of Digitalisation’
CHIEF EDITOR OF PUMP PR
Aurora Beauty, Jan-May 2019
Conducted a short-term digital campaign; delegated tasks, monitored activity, liaised with clients and quality checked. Within three weeks, we had doubled the client's organic Facebook viewership, improved Instagram interactions by 95% and achieved 9000 impressions on Twitter, leading to a notable increase in sales.
SOCIAL MEDIA & MARKETING INTERN
Sanders Design Associates, Feb-Sept 2018
Initial duties consisted of implementing a social media timetable including a weekly blog, using in-house news, industry trends and current events. Within six weeks, my Insight became a paid Internship, and I took on the monthly newsletter, copywriting and social media analytics.
BA ENGLISH LITERATURE & LANGUAGE (2:1)
Cardiff University, 2015-2018
Relevant Modules: History of Mass Communication, Creative Writing and Sociolinguistics
RESEARCH & PLANNING
  • Qualitative, quantitative and mixed-methods
  • Google Trends
  • Social Media Analysis
  • Answer The Public
  • Keyword.io
  • Soovle
  • Talkwalker
  • Statista
  • Consumer Research
CONTENT CREATION
  • Copywriting
  • Blogging
  • Microsoft
  • SEO and PPC
  • Adobe Photoshop and Illustrator
  • Canva
  • iMovie
  • Splice
  • Audacity
STRATEGY AND IMPLEMENTATION
  • Social Media
  • CMS (WordPress, Wix and Square Space)
  • MailChimp
  • Buffer
EVALUATION & KPIs
  • Facebook and Instagram Insights
  • Twitter Analytics
  • Google Analytics
  • YouTube Analytics
  • Website Traffic
  • ROI Calculations

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